1272 Eglinton Ave E, Mississauga, ON, L4W 1K8. Store hours: Mon closed, Tue-Fri 11-7, Sat 11-6, Sun 12-5 905-602-6262 info@iconicfurniture.ca


Our History

When we founded Iconic Furniture in 2015 in Mississauga, Ontario, Canada, we had a vision to be unique and offer Canadian-made, artistically-crafted and customized furniture. After all, your home shouldn’t look like everyone else’s. We believe customers should acquire high quality pieces at affordable prices and take pride in items that are customized for their specific living spaces. And that requires good service.

Customer Service Excellence

Premium customer service is at the heart of every transaction at Iconic Furniture–it’s not an option, it’s a priority. And because of this, our business is founded on three principles: quality; affordability; and outstanding customer service. This defines our business and who we are today.

Our clients benefit from a well-displayed store, an inspiring shopping experience, a variety of design options, a wide selection of furniture, lighting, accessories and personalized customer service.


Our specialty is custom furniture—made right here in Canada! We work closely with clients to create pieces within specific preferences and budgets. Customers have an array of design possibilities thanks to our in-house manufacturer. With access to over 4,000 fabrics and 300 sofa frames, customers are definitely in the lap of luxury at Iconic Furniture!


Iconic Furniture offers an exclusive ICONIC line of products that are artistically- designed by our own design team. With a finger on the pulse of the latest décor and furniture trends, we create innovative pieces that create conversations.


It has been said: “The quality of a leader is reflected in the standards they set for themselves.” We believe ICONIC Furniture is a leader. After all, we set the bar high by only offering high-quality pieces that set the standard for exceling in our industry. We inspect every item that leaves the store, work only with solid wood frames, high-quality foam and durable fabrics and create artistic masterpieces right here in Canada. It’s our path towards helping you make a statement.

Shop In-store or Online

Come in to our chic showroom! Discover an exciting range of classic and contemporary furniture styles, lighting and stylish accents. Or for your comfort and convenience, shop online at www.iconicfurniture.ca .



Custom Design Specialist

There’s passion in this ICONIC Chief’s eyes and voice when he talks about owning and operating Iconic Furniture & Lighting. In fact, it’s his “baby.” He spends an uber amount of time nurturing the store so that customers always feel welcomed and drawn into the ICONIC culture, the people and the offerings in a no commission environment. As the point person for his staff and suppliers and as the buyer and marketer, Jay keeps his finger on the pulse of the latest décor trends and consumer tastes, always mindful of being a progressive furniture retailer and believing in a “some see it and some feel it” shopping mantra. His ability to adapt to industry changes is a reflection of his vision: a “modern approach to traditional products that celebrate minimalism.” Jay loves client relationship-building and takes pride in filling the void in the marketplace with his Canadian and custom-made products. On a personal note, get him talking about hockey, thin-crust pizza and his favourite chicken dish and you’ll engage this true ICONIC Canadian for a while, eh!

Jay’s Design Philosophy: “Furniture is like fashion. It’s personal and it’s a lifestyle. It shouldn’t be a cookie-cutter piece, but instead a reflection of you.”


Dunia Fadel

Design Specialist/Director of Customer Excellence

Her calm and friendly disposition is refreshing to clients who walk into ICONIC with a mission to purchase something specific for a good price. Considering the shop’s policy to “browse without sales pressure,” Dunia’s décor and design skills are useful gems often discovered by shoppers wanting to make an informed buying decision. Clients are drawn to her unique blend of a zen-like personality combined with her high energy, making Dunia an approachable and knowledgeable professional. In fact, clients love her “Good afternoon, Iconic Furniture & Lighting. How may I help you?” greeting when they call the shop or walk in. Dunia’s natural ability to effectively manage client needs, resolve any issues and provide a white glove service is a personalized touch exclusive to ICONIC. As a valuable member of the team, Dunia’s creative vision is the shop’s guiding light. But there’s nothing light about what she does in her spare time. A gourmet chocolate maker and Mediterranean culinary enthusiast, Dunia can sweet talk or savoury talk anyone into her foodie world! And she’ll ignite your appreciation for art and the finer things in life!

Dunia’s Design Philosophy: “Keep it simple and uncluttered. Look for timeless pieces that have longevity, beauty and functionality.”ou.”


Cynthia Morales

Digital Marketing Guru

You can find just about anything on the Internet these days, including the artistic abilities of this ICONIC digital marketer. Cynthia brings tech-savvy knowledge, polished graphic design skills and a passion for building engaging social media presence to the shop. Her creative vision, impeccable visual skills, and ability to hone and forecast these, benefit ICONIC’s mission and contribute to the foundation of its success. More than just a committed and talented online marketer, Cynthia’s exuberance, high energy, joie de vivre and passion work to deliver quality results and shape ICONIC’s branding as a one-of-a-kind furniture and accessories store. Her ability to listen to the Chief’s weekly marketing needs, add her expert input and produce visual appeal ultimately attracts and sells the shop’s WOW factor. But it’s on the basketball court and at her daily gym workout where Cynthia struts her mental toughness and competitive edge. And the post-workout reward? A smorgasbord of culinary delights at her favourite Mexican or Italian hotspots, where she comes to life as a mega food aficionado.

Cynthia’s Design Philosophy: “Modern, minimalist and sleek, with a touch of class. When you go with understated and muted colour schemes, you let people be the vibrant colour in any room.”



Make a Statement... with ICONIC FURNITURE.